We Tested 15+ SendGrid Alternatives – Discover the #1 for 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then.

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. If you’re looking for alternatives that offer better support, more intuitive design tools, and reliable inbox placement, you’re not alone.

We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support.

Ready? Let’s dive in.

(TL;DR) SendGrid alternatives at a glance

What’s “wrong” with SendGrid?

SendGrid is undoubtedly a powerful email platform with impressive technical capabilities, especially for developers who need API-first solutions. However, after analyzing hundreds of reviews online from G2, Capterra, Trustpilot, and Reddit, here were the most common issues that kept coming up:

• A drag-and-drop editor that makes designing emails difficult, especially for non-technical marketers who need visual campaign builders.
• Deliverability issues with emails often landing in spam folders or not being delivered at all, undermining campaign effectiveness.
• Poor customer support with long response times and difficulty reaching knowledgeable representatives when urgent issues arise.
• Confusing pricing structure with essential features like extended email log retention (only 3 days on basic plans) and marketing automation locked behind higher tiers.
• Account management problems, including automatic suspensions shortly after signup without clear explanations, leaving users locked out of their accounts.

1) Campaign Monitor by Marigold – The #1 SendGrid alternative in the market right now

4.7/5 (1000+ reviews)

Campaign Monitor by Marigold stands out as the premier email marketing solution, offering a perfect balance of powerful features and intuitive usability. With its visually stunning, drag-and-drop email builder, marketers of all technical levels can create professional campaigns effortlessly, making it ideal for teams seeking both power and simplicity.

Campaign Monitor vs. SendGrid: Key Differences

Key features

• Drag-and-Drop Email Builder: Create visually stunning emails in minutes with an intuitive interface that requires zero coding knowledge.
• Industry-Leading Deliverability: Ensure your emails reach the inbox with tools like Inbox previews, spam testing, and access to deliverability experts
• 24/5 Global Support: Global support via multiple channels via multiple channels (email support on all tiers, phone support on premium)
• Agency-Friendly Tools: Manage multiple clients from a single dashboard with granular permissions—perfect for agencies managing diverse client portfolios.
• Prebuilt Automated Journeys: Build behavior-triggered workflows for welcome sequences, abandoned carts, and re-engagement campaigns with visual simplicity.

Campaign Monitor has a free plan, but pricing starts at $12 USD/month

What else can you do with Campaign Monitor?

Beyond email marketing, Campaign Monitor offers powerful audience segmentation, advanced analytics with revenue attribution, AI writer, and transactional email capabilities. Its agency-friendly features make it perfect for businesses managing multiple clients, with a unified dashboard that streamlines workflow.

2) Omnisend – Decent ecommerce-focused multi-channel marketing

4.6/5 (900+ reviews)

Omnisend offers a comprehensive platform for ecommerce businesses seeking to combine email, SMS, web push notifications, and product reviews in one interface. The platform provides ready-made workflows and ecommerce-specific tools designed to drive sales without requiring coding knowledge.

Key features

• True Omnichannel Marketing: Manage email, SMS, and web push notifications from a single platform for cohesive customer communications.
• Pre-Built Ecommerce Workflows: Deploy ready-to-go automations for welcome series, cart abandonment, browse abandonment, and order confirmations in minutes.
• Product Reviews Integration: Automatically collect and showcase customer reviews through email campaigns and onsite widgets (Shopify only).
• Shoppable Email Blocks: Insert dynamic product recommendations, discount codes, and “Wheel of Fortune” spin-to-win elements directly in emails.
• Campaign Booster: Automatically re-send campaigns to non-openers with different subject lines to maximize engagement and conversion rates.

Pricing starts at $16/month

Considerations before going with Omnisend

Omnisend’s platform is heavily optimized for Shopify, with some features like product reviews not available on other ecommerce platforms. The interface’s rich feature set can be overwhelming for beginners who need a simpler solution.

Additionally, the platform requires quarterly pre-payment to access the 30% discount, which may not align with month-only budget cycles.

Read next: We Compared 15 Omnisend Alternatives – Here are Top 3

3) Klaviyo – Decent marketing tool for ecommerce brands

4.6/5 (1000+ reviews)

Klaviyo offers a data-first marketing automation platform specifically designed for e-commerce brands. The platform combines CRM, email, SMS, mobile app marketing, reviews, and analytics into one unified system focused on driving revenue growth and customer retention for online retailers.

Key features

• Unified Customer Data Platform: Combine CRM, email, SMS, and analytics in one system for a complete view of customer behavior.
• Advanced Segmentation: Create highly targeted segments using any contact field, purchase history, or browsing behavior for personalized messaging.
• Real-Time Product Recommendations: Dynamically insert personalized product suggestions based on browsing or purchase data to boost conversions.
• Reviews Platform: Collect and display customer reviews for Shopify and WooCommerce stores directly within the platform.
• Predictive Analytics: Forecast Customer Lifetime Value, churn risk, and next purchase date to optimize marketing strategies.

Klaviyo has a free plan, but pricing starts at $45/month

Considerations before going with Klaviyo

Klaviyo’s deep ecommerce focus makes it less suitable for B2B or long sales cycle businesses that need different engagement strategies. And, while Klaviyo excels at behavioral segmentation, its interface can be complex for users who need simpler campaign management.

Read more: 17 Klaviyo Alternatives That are Cost-Effective

4) Mailchimp – Good for small and mid-sized businesses

4.4/5 (5000+ reviews)

Mailchimp has evolved from a simple email marketing tool into a comprehensive marketing platform. The platform provides an accessible all-in-one solution for small to mid-sized businesses looking to manage their entire marketing strategy in one place.

Key features

• AI-Powered Content Creation: Generate email copy, subject lines, and design elements with Intuit Assist to streamline campaign creation.
• Customer Journey Builder: Create behavior-triggered workflows with 60+ triggers based on user behavior for automated customer nurturing.
• Website and Landing Page Builder: Build SEO-optimized, mobile-responsive websites with unlimited pages and bandwidth.
• Comprehensive CRM: Track campaign, website, purchase, and app engagement history in one unified system for complete customer insights.
• Multichannel Marketing: Manage email, social media, digital ads, and landing pages from a single platform for cohesive campaigns.

Mailchimp has a free plan, but pricing starts at $13/month

Considerations before going with Mailchimp

Mailchimp’s automation capabilities are severely limited on the Essentials plan with only 4 journey points, restricting sophisticated workflow creation.

The platform’s interface has also grown increasingly complex as features have been added, creating a steeper learning curve. Additionally, advanced segmentation and personalization capabilities require higher-tier plans, limiting campaign effectiveness on entry-level subscriptions.

Read more: 17 Mailchimp Alternatives (Reviewed & Ranked)

5) Moosend – Affordable marketing platform

4.7/5 (700+ reviews)

Moosend offers a beginner-friendly platform with its intuitive interface and AI-powered tools. The platform provides accessible email marketing, automation, landing pages, and subscription forms with AI-enhanced content creation—all at competitive prices.

Key features

• AI-Enhanced Tools: Generate email copy, subject lines, and product descriptions with Moosend AI to accelerate content creation.
• Visual Workflow Builder: Create automated sequences with triggers based on opens, clicks, purchases, and custom events for personalized journeys.
• Landing Pages & Subscription Forms: Build unlimited pages and forms with templates for pop-ups, inline forms, and floating bars.
• SMTP Server: Send transactional emails via Moosend’s infrastructure for consistent branding across all communications.
• Customer Lifecycle Map: Visualize customer stages based on RFM (Recency, Frequency, Monetary) analysis for targeted campaigns.

Pricing starts at $9/month

Considerations before going with Moosend

Moosend’s advanced features like transactional email and SSO require higher plans or add-ons. The platform’s enterprise features need sales engagement for custom setup, which may delay implementation for larger organizations compared to Campaign Monitor’s more streamlined onboarding.

Read more: 15+ Moosend Alternatives (Ranked & Reviewed)

6) ActiveCampaign – Automation with CRM integration

4.5/5 (13,000+ reviews)

ActiveCampaign offers powerful automation capabilities combined with CRM functionality. The platform provides a comprehensive solution for managing the entire customer lifecycle, from initial contact to repeat purchase, with sophisticated targeting and engagement tools.

Key features

• AI-Powered Automation Builder: Input a goal and generate automated workflows instantly based on sophisticated behavioral triggers.
• Integrated Sales CRM: Track deals, lead stages, tasks, and engagement history in one unified platform for sales-marketing alignment.
• Multi-Channel Orchestration: Automate campaigns across email, SMS, WhatsApp, and social ads from a single interface for consistent messaging.
• 900+ Pre-Built Automation Recipes: Deploy proven workflows for abandoned carts, welcome flows, and lead scoring with minimal setup time.
• Predictive Sending: AI determines the best time to send per contact, improving engagement rates through optimized delivery timing.

Pricing starts at $15/month