HubSpot’s Sales Hub pricing guide — essential features for every rep
HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With 84% of customers reporting 84% improved their lead quality, Sales Hub offers a proven return on investment. This guide provides accurate, up-to-date pricing and feature comparisons across all Sales Hub plans as of 2025.
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HubSpot Sales Hub offers four pricing tiers to meet the needs of growing sales teams and enterprise organizations:
_x000D_| Plan | _x000D_
Monthly Cost (Annual) | _x000D_
Core Seats Included | _x000D_
Deal Tags | _x000D_
Sales Automation | _x000D_
Onboarding Fee | _x000D_
| Free Tools | _x000D_
$0 | _x000D_
2 seats | _x000D_
N/A | _x000D_
N/A | _x000D_
None | _x000D_
| Sales Hub Starter | _x000D_
$9/seat (annual) or $15/seat (monthly) | _x000D_
Per user | _x000D_
10 deal tags per account that apply to all pipelines | _x000D_
Trigger tasks and email notifications when deals change stage | _x000D_
None | _x000D_
| Sales Hub Professional | _x000D_
$90/seat (annual) or $100/seat (monthly) | _x000D_
Per user | _x000D_
10 deal tags per account with rules for specific pipelines | _x000D_
Up to 300 fully customizable workflows | _x000D_
$1,500 | _x000D_
| Sales Hub Enterprise | _x000D_
$150/seat | _x000D_
Per user | _x000D_
10 deal tags per account with rules for specific pipelines | _x000D_
Up to 1,000 fully customizable workflows | _x000D_
$3,500 | _x000D_
Free Sales Tools
_x000D_Price: $0/month
_x000D_Users: Up to two users
_x000D_HubSpot‘s free CRM includes essential tools for contact management, pipeline tracking, and basic outreach. The free tier integrates with HubSpot’s Marketing Hub, Service Hub, Content Hub, and Operations Hub. This suite of free tools offers a free business platform.
_x000D_This tier includes HubSpot branding and is ideal for solo users or teams testing CRM solutions.
_x000D_Key Features
_x000D_- _x000D_
- Basic CRM and contact tracking _x000D_
- Meeting scheduler _x000D_
- Email tracking up to 200 notifications a month _x000D_
- 3 email templates _x000D_
- Conversational chatbot _x000D_
- Task and activity tracking _x000D_
Best for: Individuals and early-stage startups needing a no-cost CRM with basic sales capabilities.
_x000D_Sales Hub Starter Pricing
_x000D_Price: $9/seat (billed annually)
_x000D_Deal Tags: 10 deal tags per account for all pipelines
_x000D_Sales Automation: Trigger tasks and email notifications when deals change stage
_x000D_Sales Hub Starter removes HubSpot branding and adds powerful features like conversation routing, HubSpot payments, and unlimited email notifications. Starter also unlocks two deal pipelines per account, compared to just one in the Free plan, which enables teams to manage multiple sales processes (e.g., new business vs. renewals) separately. Additionally, users get 500 calling minutes per account per month, supporting outbound outreach directly from the CRM.
_x000D_Starter further enhances sales productivity with features like task queues, custom properties, and conversation routing, enabling reps to organize follow-ups more effectively and automatically direct incoming leads to the right team member. Sales Hub Starter also introduces early-stage automation and process control features that help small teams sell more efficiently without the complexity or cost of higher tiers.
_x000D_Starter supports fast-growing teams ready for professional-grade tools without enterprise complexity.
_x000D_Key Features
_x000D_- _x000D_
- HubSpot branding removed from chat and meetings _x000D_
- Multiple currencies accepted for payment _x000D_
- HubSpot Payments and Stripe payment integration (U.S. only) _x000D_
- Unlimited email open and click notifications, plus custom tracking domains. _x000D_
- Up to 5,000 canned snippets and documents that can easily be shared with prospects _x000D_
- Meeting scheduling and conversation routing _x000D_
Trade-offs vs. Free Tools
_x000D_- _x000D_
- Advantage: Branding control, automation, routing _x000D_
- Cost: $108-180/annually per user vs. $0 _x000D_
- Limitation: Still limited in automation, email health reporting, conversational bots, and goal setting. _x000D_
Best for: Small sales teams looking to standardize processes, track deals more efficiently, and route conversations without committing to complex infrastructure.
_x000D_Sales Hub Professional Pricing
_x000D_Price: $90/month per user (billed annually)
_x000D_Onboarding Fee: $1,500 one-time
_x000D_Deal Tags: 10 deal tags per account
_x000D_Sales Automation: 300 customizable workflows
_x000D_Sales Hub Professional offers end-to-end automation, deal forecasting, and deeper reporting. This tier is designed for sales managers scaling teams and seeking performance insights.
_x000D_Professional users gain access to powerful workflow tools like automated lead rotation, task creation, and deal stage updates, which streamline the sales process and reduce manual work. Professional also includes email sequences, allowing reps to automate a series of personalized follow-ups based on contact engagement, and 1:1 video messaging to enhance outreach and conversions.
_x000D_Sales Hub Professional includes a wide range of features that are not available in HubSpot’s Free or Starter plans, making it a significant step up for growing sales teams that need deeper automation and reporting.
_x000D_Key Features
_x000D_- _x000D_
- Sales automation workflows (lead rotation, task creation) _x000D_
- Custom deal stages and pipelines _x000D_
- Forecasting tools and sales analytics _x000D_
- Email sequences and 1:1 video creation _x000D_
- Custom reporting and dashboards _x000D_
- Product library and sales playbooks _x000D_
- Phone support included _x000D_
Trade-offs vs Starter
_x000D_- _x000D_
- Advantage: Automation, forecasting, reporting _x000D_
- Cost: $1,080-$1,200/annually per user + $1,500 setup vs. $108-180/annually for Starter _x000D_
- Complexity: Requires configuration and onboarding _x000D_
Trade-offs vs Enterprise
_x000D_- _x000D_
- Limitation: No lead form routing, recurring revenue tracking, or advanced permissions _x000D_
- Savings: $600-720/annually per user + $2,000 lower onboarding cost _x000D_
Best for: Mid-sized teams scaling outbound efforts, standardizing pipelines, and building insight-driven sales strategies.
_x000D_Sales Hub Enterprise Pricing
_x000D_Price: $150/month per user (billed annually)
_x000D_Onboarding Fee: $3,500 one-time
_x000D_Deal Tags: 10 deal tags per account with pipeline-specific rules
_x000D_Sales Automation: Up to 1,000 fully customizable workflows
_x000D_Sales Hub Enterprise includes a suite of advanced features not available in the Professional tier, catering specifically to organizations with complex sales structures, compliance requirements, and advanced reporting needs.
_x000D_One of the biggest differentiators is custom objects, which allow teams to model their CRM around any business process from territories to renewals. Teams can go beyond the standard contact-deal-company structure. Enterprise also includes predictive lead scoring, which uses AI to surface the most sales-ready contacts automatically. For large teams, advanced permissions and team hierarchies let admins control access to pipelines, reports, and records based on roles, departments, or regions.
_x000D_In addition, Sales Hub Enterprise offers conversation intelligence, enabling automatic call recording, transcription, and coaching insights directly within the CRM. This supports high-performing sales orgs in coaching at scale and improving rep performance.
_x000D_Key Features
_x000D_- _x000D_
- Custom objects and record layouts _x000D_
- Predictive lead scoring _x000D_
- Advanced permission sets and team hierarchies _x000D_
- Conversation intelligence with call transcription _x000D_
- Recurring revenue tracking _x000D_
- Quote approval workflows _x000D_
- Custom deal scoring and coaching playlists _x000D_
Trade-offs vs Professional
_x000D_- _x000D_
- Advantage: Predictive intelligence, custom objects, advanced controls _x000D_
- Cost: $1,800/year per user + $3,500 setup _x000D_
- Complexity: Needs dedicated admin resources and strategy _x000D_
Trade-offs vs Competitors
_x000D_- _x000D_
- Advantage: HubSpot bundles CRM features, AI, analytics, and quote approvals into one interface versus separate tools required by Salesforce and Dynamics. _x000D_
- Consideration: Sites may run into platform constraints around API limits or automation throughput. _x000D_
Best for: Large, distributed sales teams needing complex automation, governance, and deep reporting with out-of-the-box integration.
_x000D_ROI and Business Impact
_x000D_HubSpot's customer data shows:
_x000D_- _x000D_
- 36% increase in deals closed after 12 months of using HubSpot Sales Hub. _x000D_
- 109% improvement in deal close rate for Sales Hub customers over one year. _x000D_
- 61% increase in average deal size for businesses using HubSpot Sales Hub. _x000D_
- 79% improvement in rep productivity after adopting HubSpot’s sales tools. _x000D_
- 48% reduction in time to close a deal, on average, when using Sales Hub automation. _x000D_
- 2.5x increase in pipeline volume reported by Sales Hub customers after full implementation. _x000D_
- 63% of users say they save at least 4 hours a week per rep using automation features like task queues, sequences, and email templates. _x000D_
Feature Comparison by Plan
_x000D_| Feature | _x000D_
Free Tools | _x000D_
Starter | _x000D_
Professional | _x000D_
Enterprise | _x000D_
| Deal Pipelines | _x000D_
1 | _x000D_
2 | _x000D_
Unlimited | _x000D_
Unlimited | _x000D_
| Calling Minutes | _x000D_
None | _x000D_
500 | _x000D_
3,000 | _x000D_
12,000 | _x000D_
| Email Templates | _x000D_
3 | _x000D_
5,000 | _x000D_
5,000 | _x000D_
5,000 | _x000D_
| Documents | _x000D_
5 per account | _x000D_
5,000 per account | _x000D_
5,000 per account | _x000D_
5,000 per account | _x000D_
| Sales Automation | _x000D_
None | _x000D_
Basic | _x000D_
Advanced workflows | _x000D_
Advanced + quote approvals | _x000D_
| Custom Reporting | _x000D_
None | _x000D_
None | _x000D_
100 | _x000D_
500 | _x000D_
| Forecasting | _x000D_
None | _x000D_
None | _x000D_
Default and custom forecasting | _x000D_
Default and custom forecasting (with recurring revenue) | _x000D_
| Sequences | _x000D_
None | _x000D_
None | _x000D_
5,000 per account and up to 500 email sends/user/day | _x000D_
5,000 per account and up to 1,000 email sends/user/day | _x000D_
| Custom Objects | _x000D_
None | _x000D_
None | _x000D_
None | _x000D_
Available | _x000D_
| Permissions & Team Hierarchy | _x000D_
None | _x000D_
None | _x000D_
Basic Teams | _x000D_
Advanced Roles | _x000D_
Making the Right Choice
_x000D_Choose Free Tools if:
_x000D_- _x000D_
- You're just starting with CRM software _x000D_
- You need a no-cost way to manage deals _x000D_
- You want to try HubSpot before upgrading _x000D_
Choose Sales Hub Starter if:
_x000D_- _x000D_
- You're a small team ready to invest in basic automation _x000D_
- You need branded materials, task queues, and chat routing _x000D_
- You want payments and pipeline control without setup costs _x000D_
Choose Sales Hub Professional if:
_x000D_- _x000D_
- You're scaling a team and need automation, forecasting, and reporting _x000D_
- You want to standardize your playbooks and track performance metrics
You need 1:1 email/video, rotation logic, and phone support _x000D_
Choose Sales Hub Enterprise if:
_x000D_- _x000D_
- You're managing large or segmented teams _x000D_
- You need advanced governance, AI scoring, and complex deal workflows _x000D_
- You require predictive analytics and custom object tracking _x000D_
Integration and Additional Costs
_x000D_HubSpot Sales Hub integrates with over 1,500 applications, including LinkedIn Sales Navigator, Stripe, Aircall, PandaDoc, and Google Workspace. Most integrations are included in your plan, though some third-party tools may have separate costs.
_x000D_Add-ons like extra calling minutes or integrations with advanced CRMs may incur separate charges.
_x000D_Getting Started
_x000D_HubSpot offers:
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- 14-day free trial for Sales Hub _x000D_
- 24/7 support on paid plans _x000D_
- Guided onboarding via HubSpot specialists _x000D_
- Free training through HubSpot Academy _x000D_
For personalized quotes or bulk pricing, contact HubSpot Sales at (888) 482‑7768 or visit the Sales Hub pricing page.
_x000D_Use Sales Hub to Grow Better
_x000D_HubSpot Sales Hub offers a scalable CRM solution that grows with your business — from solo founders using free tools to global sales teams managing thousands of deals. Whether you're automating follow-ups, forecasting revenue, or enabling coaching with conversation intelligence, the platform empowers sales teams to close deals more efficiently.
_x000D_Each plan is designed to unify outreach, streamline sales operations, and support team performance. From simple task queues to enterprise-grade automation and governance, Sales Hub provides the tools needed to operationalize your sales process and drive results.
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